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“It’s in There!” Why Pay Extra When It’s Included in HubSpot?
For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The...
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Our Agency’s Transition to Public Relations
For those who grew up in Northeast Ohio, we cherished those steamy hot days spent at Geauga Lake amusement park and sister property SeaWorld. Getting cooled off by Shamu while trying to keep your...
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Our Transition to Working Exclusively with Manufacturers
As most business owners quickly discover, you cannot be everything to everyone. Trying to serve multiple markets and customers often gives the impression of a scattered, unfocused brand. That was us...
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Explaining Supply Issues to My Dog – PR Tips for Communicating Difficult...
Our 11-year-old pitbull mix rescue has us well–trained. When we sit down for dinner, usually long after she ate her dinner, she walks over to the kitchen cabinet and proceeds to get our attention with...
View ArticleTEDx Robert Felber – 1 year reflection
Bucket list, check. Actually, doing a TEDx Talk wasn’t even on the list. However, a year ago I was invited by a dynamic group of seniors at Orange High School, my alma mater, to tell my story. My...
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The Evolution of Lead Generation: From Postcards to Real-Time Conversions
Thirty years ago, all you needed to request company information was a pen and a free business reply card (BRC). Back then, these small white postcards (BRC) with prepaid postage permits seemed to fall...
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The Adventures of Sparty the Elf and Friends
And then there was light. That was my first memory as a young Spartan. I remember brightness and being taken out of my comfortable box. My muscles were stiff from what I later learned was a long...
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I’ll Pay For a Gourmet Meal of Your Choice in 30 Years
In 2023, to celebrate our 30th anniversary, we wrote about our history, what we’ve learned, and even entertained advice for your younger self, 30 years earlier. Thanks to all those who gave their...
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Unlock Growth in Your Niche Market: Marketing & PR for Manufacturers
“You need to understand that our manufacturing company is very niche.” We hear this from nearly every manufacturer during our discovery meetings. “We are a very niche business.” It typically comes up...
View ArticleIs Your Brand a Warm Blanket?
My new happy place is Colorado. For this Ohio boy, three trips to the beautiful state in the last 13 months have been a series of stunning hikes, very challenging rock climbs, and the ultimate “unplug”...
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