Is Your Brand a Warm Blanket?
My new happy place is Colorado. For this Ohio boy, three trips to the beautiful state in the last 13 months have been a series of stunning hikes, very challenging rock climbs, and the ultimate “unplug”...
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Unlock Growth in Your Niche Market: Marketing & PR for Manufacturers
“You need to understand that our manufacturing company is very niche.” We hear this from nearly every manufacturer during our discovery meetings. “We are a very niche business.” It typically comes up...
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I’ll Pay For a Gourmet Meal of Your Choice in 30 Years
In 2023, to celebrate our 30th anniversary, we wrote about our history, what we’ve learned, and even entertained advice for your younger self, 30 years earlier. Thanks to all those who gave their...
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The Adventures of Sparty the Elf and Friends
And then there was light. That was my first memory as a young Spartan. I remember brightness and being taken out of my comfortable box. My muscles were stiff from what I later learned was a long...
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The Evolution of Lead Generation: From Postcards to Real-Time Conversions
Thirty years ago, all you needed to request company information was a pen and a free business reply card (BRC). Back then, these small white postcards (BRC) with prepaid postage permits seemed to fall...
View ArticleTEDx Robert Felber – 1 year reflection
Bucket list, check. Actually, doing a TEDx Talk wasn’t even on the list. However, a year ago I was invited by a dynamic group of seniors at Orange High School, my alma mater, to tell my story. My...
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Explaining Supply Issues to My Dog – PR Tips for Communicating Difficult...
Our 11-year-old pitbull mix rescue has us well–trained. When we sit down for dinner, usually long after she ate her dinner, she walks over to the kitchen cabinet and proceeds to get our attention with...
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Our Transition to Working Exclusively with Manufacturers
As most business owners quickly discover, you cannot be everything to everyone. Trying to serve multiple markets and customers often gives the impression of a scattered, unfocused brand. That was us...
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Our Agency’s Transition to Public Relations
For those who grew up in Northeast Ohio, we cherished those steamy hot days spent at Geauga Lake amusement park and sister property SeaWorld. Getting cooled off by Shamu while trying to keep your...
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The Road Less Traveled: Agency Skills Forged by Opportunity
The last three lines in Robert Frost’s poem, “The Road Not Taken,” has always resonated with me. Consciously or perhaps subconsciously, this poem has framed my life and especially our agency. Two...
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What should my blog say? Four Formulas to Create Relevant Content, Fast
If you’re in charge of the company blog, newsletter, or both – and a few other things! – you know that writer’s block is real. You also know that fresh content is important. Fresh, quality content...
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“It’s in There!” Why Pay Extra When It’s Included in HubSpot?
For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The...
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Felber PR & Marketing is Celebrating 30 Years! – Felber 30th Anniversary
Party like it’s 1993… with your Sony (radio) Walkman for $29.98, listening to redneck humor from Jeff Foxworthy and obsessing about finding the hottest Beanie Babies. Yes, that was 1993, and the...
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The Trade Show is Over: Time to Maximize Your Investment
So, you made an effort to capitalize on trade show chatter, before, during and after the show. How do you know you had a successful trade show? After the proper planning, preparation and practice, you...
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Don’t Get SPOOKED by Reporters
Contrary to what you may have heard, reporters and editors in the business-to-business manufacturing world are not scary. They are not ghoulish. They are not out for blood. They do not have...
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Capitalize on Trade Show Chatter, Before, During and After the Show
You have a lot to do before a trade show! While promoting your trade show presence ahead of time by having a killer booth design with engaging displays, maybe offering some swag, and setting up...
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Manufacturing Day’s Impact on a Turbulent Economy
Manufacturers have been, and continue to be, on a wild ride. While supply chain is grabbing the headlines, companies know that the heart of the problem is recruiting workers at all stages of...
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Will Manufacturing Lead the Way?
How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern State Budget Course Finance Recession Economy Since the Covid-19 outbreak in March of...
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3 Digital Tactics for Lead Generation for Manufacturers
By Zoe Blank, Marketing & Public Relations Specialist at Felber PR & Marketing Generating and maintaining viable leads is at the core of any successful manufacturing company. Lead generation...
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The path of least (sales) resistance
Sales, the elusive goal of lead generation, can often be sidelined by roadblocks, hurdles, and potholes. Any delay in your sales procedure can allow doubt, buyer hesitation, or worse, a competitor...
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