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How Lake Effect Snow was No Match for the (HubSpot) Cloud
March 2nd, 2018 was a chaotic winter workday that all Northeast Ohioans know too well. Our city’s school district was on a 2-hour delay with heavy snow on the roads, the dog wanted to go out and...
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Media Appointments That Are Out of This World – Case Study, Fabrisonic LLC.
Want to get the media’s attention? Want them to tweet just how curious they are about your company (to the thousands that follow them)? Fabrisonic LLC, a client of Felber PR & Marketing since 2014,...
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Reaching 4,000 Connections on LinkedIn– What I’ve Learned
A retrospective on the past 10 years. I recently hit a LinkedIn milestone: my 4,000th connection! I am thinking a lot about the tool, what’s changed and how my connections have influenced my...
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Device Interruption and Its Impact on Creating Meaningful Business Connections
There I was, having a nice conversation with a colleague I had not seen in a while. Then it happened… a classic case of device interruption. I got a notification through my smartwatch. Reflexively I...
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Why sales enablement should be part of your marketing strategy
Smarketing: The process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. Sales enablement...
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A Mfg Day Reflection: Why Case Studies Need to be Part of Your Sales Strategy
Tomorrow, October 5, 2018, is Manufacturing Day. This month, across the country, people will join in celebrating modern manufacturing. Students, educators, media, and business people into their...
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Seven Strategies for Increased Employee Engagement
Guest blog post Employee engagement has been a hot topic amongst corporations, large and small, for almost two decades now. Most organizations recognize the importance of an engaged team; it helps you...
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Public Relations For Manufacturers – Our Best eBook Yet!
Hot off the virtual presses Learn what we have practiced with industrial publications since 1993 Let’s face it, manufacturers are living, breathing and selling in a digital world. However,...
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How to Increase Manufacturing Sales with Social Selling
They like me, they really like me! Manufacturers have learned that LinkedIn is a great resource for connecting to professionals, promoting your brand and message. Many manufacturers attend trade...
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What is a qualified lead? Just ask your prospect.
Prospects have the answers to all of your questions. Have you asked them? Every manufacturer we work with wants more leads. To that end, they prefer leads that are more qualified and prospects that...
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Extend the Reach of Your Media Hits with Social Media
The Additive Manufacturing Media team at a video shoot with Fabrisonic in Columbus, Ohio Congratulations! Your company has received multiple media hits with the industrial trade media you have been...
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Are you missing prospects on social media? Easy steps to grow your database.
Need more and better leads? Would you love to engage those that already are familiar with your company? In this video you will learn: How social media can provide leads How to grow your prospect...
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How to Use Publication Media Kits to Target Better Prospects
How to Use Publication Media Kits to Target Better Prospects Inbound Marketing, and all sales tactics for that matter, require proper targeting of prospects. Lead generation is your ultimate goal –...
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Why Now is The Time to Get Your Database in Order – From Your Kitchen
We see you there, cutting and pasting between spreadsheets, call reports, quotations and old RFQ’s. You’re diligently trying to market your manufacturing firm in the new virtual world. It all was...
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When Your Prospects and Customers Became Humans
It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the...
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You’re on MUTE!
The most common phrase since the beginning of the pandemic and the use of video meetings such as Zoom is “You’re on Mute!” You’re excited to contribute to the conversation, it’s your 6th video call of...
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The Content Golden Rule: If You Have Not Seen It, It’s New to You
In 1998, NBC, looking to encourage viewers to engage with past shows they missed, launched a campaign called: It’s New to You Summer. The intent was to get viewers to watch summer reruns. Now, 22 years...
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The Power of an Automated Marketing, Sales and Service Platform
In the video above we share three of the most powerful tools within the HubSpot Platform. For those not familiar, HubSpot offers a complete marketing software that aligns the tasks of three...
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Why Manufacturers Should Invest in Digital Advertising Right Now
Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due...
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Why B2B Manufacturers Should Utilize HubSpot
Oftentimes, we are asked why we are a HubSpot Partner Agency and if HubSpot really makes a difference in a successful inbound marketing strategy. In this blog we’ll take a deep dive into why...
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