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What Did You Expect to Happen? Get the result you expect in your marketing...
Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans,...
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Who moved my (CHEESE) Trade Show Booth?
The National Tooling & Machining Association featured our article in their printed newsletter The Record. With trade shows canceled due to the pandemic, manufacturers are struggling with a huge gap...
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Guest Blog: Company Values and the Relationship to Leadership
By Glenn Levar, President/CEO Shared Time Human Resources Management, Inc. During a crisis such as COVID-19, it is time for manufacturing executives, directors, managers, and supervisors to become...
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Our “Best of LinkedIn” blogs
LinkedIn continues to be the go-to platform for manufacturers to connect, promote, and engage prospects. Our manufacturing clients have integrated LinkedIn with their HubSpot CRM, connected paid...
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Will Trade Shows Be the Shot in the Arm for Manufacturers?
Did you see what I did there? Vaccine shots…. Manufacturers, like many businesses, have had to completely rethink their marketing approach. For years, it was feet on the street and months of trade...
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You committed to a trade show, now what?
Pre-show preparation is key to success and achieving a return on your investment Step one in your trade show plan is goal setting. What do you really want to happen at this show? Knowing the outcome...
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Trade Shows – Owning the Floor
Rolling out the carpet, pulling up the retractable display, and filling a large punch bowl with hard candy just does not cut it at a modern trade show. You need to drive traffic to the booth, capture...
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The Trade Show is over – Now what?
You did it! You effectively pre-planned your show (You committed to a trade show, now what?) and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step...
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“Yes, please come visit our shop.”
The world, and specifically the sales side of manufacturing is opening up. Factories are welcoming their suppliers and vendors back for in-person meetings. This is a far cry from last year, and...
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Endless Job Opportunities with Manufacturers in the U.S.
“Help Wanted” Have you seen the “Help Wanted” signs at businesses in your city? It’s no secret that Covid-19 impacted every business across the globe. We are currently living the aftermath of the...
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Will Manufacturing Lead the Way?
How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern State Budget Course Finance Recession Economy Since the Covid-19 outbreak in March of...
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Utilizing Google Reviews for Manufacturers
Madilyn Movsesian – Marketing Intern What are Google reviews and is your company taking advantage of them? Google reviews are a way for companies to impact credibility and increase their reputation...
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How to Improve Your Call to Actions
Best Practices for Manufacturers looking to Engage their Audience Madilyn Movsesian – Marketing Intern Call to Actions (CTAs) are how manufacturers engage visitors on their website. You see them all...
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Building the Workforce of Tomorrow – Manufacturing Day Resources
“Manufacturers in the United States need to fill 4 million jobs by 2030, according to a workforce study by The Manufacturing Institute and Deloitte. More than half of those jobs could be left unfilled...
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Your Pipeline is at Risk of Running Dry
Your current situation: Supply chain distributions Labor shortages Production backlogs with more work than you can handle We talk to manufacturers, a lot. Our day-to-day conversations are starting to...
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What should my blog say? Four Formulas to Create Relevant Content, Fast
If you’re in charge of the company blog, newsletter, or both – and a few other things! – you know that writer’s block is real. You also know that fresh content is important. Fresh, quality content...
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What to Do When Your Trade Show is Cancelled (or postponed) AGAIN
Two years after COVID began disrupting in-person marketing and events, supply chains, and life in general, it’s almost inevitable that your sales and marketing pipeline has suffered. In April of...
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5 Tips for Getting Better Product Photos
Shooting quality industrial and product images is a specialty, even among professional photographers. But between blog posts and social media content, you could probably use more high-quality and...
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How much money are you wasting on website marketing that is not yielding...
A website SEO audit can turn that around Your website looks great. However, if no one sees it, what’s the point? There is always talk about the holy grail of ranking, Google’s #1 position. The...
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The path of least (sales) resistance
Sales, the elusive goal of lead generation, can often be sidelined by roadblocks, hurdles, and potholes. Any delay in your sales procedure can allow doubt, buyer hesitation, or worse, a competitor...
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